If you’re eagerly waiting for an Android GO powered smartphone like us. It seems, our wait may end soon as Micromax would launch Bharat GO, an Android GO device probably later this month. The Bharat GO could be the first Android GO powered device to be launched, at least in India if not in the entire globe.
Though nothing is concrete about the details of the device as of now, it’s expected to be a low-end device priced around ₹2,000. Since, Android GO platform is developed for entry-level devices in consideration, the Bharat GO ought to have RAM size of 512MB or 1GB at the maximum.
It’s good to see Google partnering with India based smartphone manufacturers to accomplish its initiatives. Recall that, Indian brands such as Micromax, Lava and Karbonn were a once part of the initial Android One program by Google.
Eventhough the collaboration haven’t yield better outcome as expected then, the program had a positive impact on the reputation of Indian companies. Literally, pushing them as a main stream players in Indian market which is ruled by giants such as Samsung and other Chinese brands.
Now, the Android GO as the key, Micromax aims to utilise its full potential in order to rule the entry-level segment. Well, competition being an inevitable in smartphone world across any price segment. It’s to be seen how Micromax Bharat GO can compete with its alikes from other global firms such as Nokia, Xiaomi etc. Meanwhile, Nokia 1 – the Android GO device from the house of HMD Global has surfaced on web several times.
