People nowadays love to share their pictures and videos through stories. This has become popular after the launch of Snapchat’s story feature.
In two months, the Instagram’s stories have counted for 250 million daily users. This count has surpassed the Snapchat stories feature which was 160 million only for May.
The stories help you to share your pictures or videos with your friends and families. These stories remain for 24 hours and then it disappears. The Stories feature was first launched by Snapchat only. Instagram came up with this feature after 3 years.
Instagram has offered more features than Snapchat which is why people love sharing stories in Instagram. Due to this massive increase of stories feature in Instagram, the shares of Snapchat have plunged down by 3%.
Snapchat is coming up with new features to tackle this situation, but Instagram is way ahead of Snapchat. The application has also suffered decrease in download, which led to a loss of $2.2 billion.
People now prefer Instagram rather than Snapchat for sharing their pictures as they get a lot of content apart from the Stories features. This can be counted as a great loss for Snapchat.