According to HTC Chief Executive Peter Chou, HTC is not going to push budget or low end phones to the emerging Markets. They will focus on high end devices to improve HTC’s Premium Brand image. This decision came to light after its declining share in profits in recent Q1 reports. Peter Chou also stated that fixes for bugs on different phones including HTC One X will also be given in order to solve problems. He said:
[quote]”We don’t want to destroy our brand. We insist on using better materials to make better products that offer premium experience. Many consumers like that.”[/quote]
Recently HTC introduced various phones for emerging markets like HTC Desire C and HTC Desire V.