HTC CEO today at an Interview with The Wall Street Journal said that HTC has been outpaced in smartphones by the likes of Samsung and Apple since 2010. Chou believes that the worst has passed and that “2013 will not be too bad.” He further added that “Our competitors were too strong and very resourceful, pouring in lots of money into marketing. We haven’t done enough on the marketing front.”
Additionally, HTC has recently launched HTC Droid DNA which caputured quite bit praise and also its international variant HTC Butterfly which is also announced. Except this HTC is also preparing to launch HTC M7 which is reportedly coming with new User Interface other than Sense.
Source: WSJ