Google is rolling out Google Play Early Access to some more developers. Google announced this feature at Google IO 2016 Conference and many developers wanted to try it. It will reduce the testing cost of the app.
Google says that they are adding new titles each week and that thousands of users are ready to test your app. Google is rolling out this service to some more developers and users. The goal with the program is to boost discoverability of apps and games, while providing developers a platform for feedback and suggestions from a global community of users.
If you are interested in signing up to be a part of the Early Access program, which Google says has allowed more than a million tester installs since launching, you can sign-up here.