Android One, Google’s program for developing nations is going to kick off from October starting with India. As said at Google IO 2014 developer conference, Google will initiate this new program from India to reach the next billion internet users using cheap smartphones in developing countries like India.
Indian publication The Economic Times has learned the company plans to launch Android One smartphones this October in the country, with devices supposed to sell for $100 a pop. The project gives assistance to OEMs interested in releasing low cost, good quality handsets running a very Nexus-like stock Android build.
As per the information passed on at Google IO 2014 , Google is partnering with India’s three OEM’s namely, Micromax, Karbonn and Spice. At that time Sundar Pichai was using the Micromax made Android One smartphone and said much well about the device. Sundar Pichai will head to India in coming future to help this plan to rollout in better way. Google and local partners will spend more than 100 crore rupees on Android One advertising and marketing – or over 1 billion rupees, which amounts to over $16.5 million .
The benefit in Android One is that manufacturers can make affordable smartphones and put in their own apps, but the near-stock experience and software backbone will unload much of the work it takes to keep the device updated.
